Digital Marketing

Digital Marketing

CONNECTING YOUR BUSINESS TO THE PEOPLE WHO MATTER. HOW? SIMPLE: WE TAKE THE TIME TO GET TO KNOW YOUR TARGET AUDIENCE.

We figure out where they spend time, who they spend it with, and how they are most likely to behave. Once we know what they are interested in and how they prefer to interact with brands, we drive them back to the channels that matter most to you.

  SOCIAL MEDIA MARKETING

Whether you are well versed in the world of social media or if you need us to give you a crash course on what all the kids are up to these days – we’ve got your social skills covered. As social media platforms come out with increasingly more useful tools for brands and businesses, there’s a wide range of opportunities to explore and leverage. From campaign building to translating the slang, trust us when we say: we know what will work for you.

  EMAIL MARKETING

Email marketing presents dynamic opportunities for showing your best side to your customer. At Avanti Marketing, we will help you tailor an email marketing strategy that will expand your sales conversation to a broader audience while building loyalty with your existing client base, ultimately leveraging your email content across multiple marketing channels.

  CONTENT MARKETING

Your business won’t survive the 21st century without content marketing but many content marketing programs lack objectives and target audience specification. Avanti Marketing will cover all the aspects needed to develop a successful content marketing strategy. We know how to keep the content creation process focused and how to publish information where it needs to be seen.

  SEARCH ENGINE OPTIMISATION

It takes time to create good SEO. You need valuable original content, well implemented on page optimization and a thoughtfully planned out link building campaign in order to rank well. Apart from achieving good rankings, you are also developing a solid site that your visitors like to visit and stay on. Bear in mind that it takes time to do well in search engine rankings, fortunately, Avanti Marketing has both the experience as well as patience to get your name up there.

  SEARCH ENGINE MARKETING

SEM can get you instant qualified traffic to your web page. How much traffic is simply dependent on your budget. We know how to best utilize Google Adwords and Yahoo Overture so that you don’t end up you running the risk of burning through your marketing budget and having a low conversion rate to show for it.
Website Development

Website Development

GORGEOUS, SEAMLESS, AND FOCUSED ON YOUR USERS. FROM BACKEND TO FRONTEND, WE DEVELOP WEBSITES THAT ARE CENTERED AROUND THE USER.

Through meticulous research, planning, and consideration we will develop a user-centric approach that removes the barriers between you and your customer, leaving your business open to nothing but success.

  WEBSITE RE-DESIGN

As you’re already fighting for attention, the last thing you need is a clunky website. Do you know how much time you have to convince a new visitor to stay on your site? A few seconds at the most. We know that usability will most likely determine the success or failure of your website. At Avanti Marketing, we have the development knowledge and tools to make sure your visitors not only stay on your site longer, but keep coming back.
 

  E-COMMERCE INTEGRATION

Many businesses tend to over-complicate their e-commerce strategies when all a customer is looking for is a fun and straightforward experience. With a well-designed solution, there’s no limit as to how far you can take your e-commerce business. An integrated approach will increase your revenue potential and reduce your operating costs along with allowing you to acquire, convert, upsell and retain more customers. Let Avanti Marketing help you maximize your revenue opportunities and improve efficiency.
 

  CONTENT MANAGEMENT SYSTEMS

Today’s websites are far more complex and elaborate than ever. A Content Management System will make managing your web pages and their flow of content much easier. We will help you choose a CMS that fits your needs and keeps your content organized and well-integrated. If there’s no CMS that seems to meet your needs – we will simply build it for you.
 

  FACEBOOK APPLICATIONS

Today is not a question whether a company should have a Facebook page or not, it’s what they should do on Facebook. A well-designed and implemented Facebook app can help you build your brand awareness and increase engagement with your customers. An app can allow you to reach a larger audience and offer a more honest and direct relationship with your customers. We’ll develop user-friendly apps that drive traffic to your page and allows fans to interact more intimately with your brand. From the most simple to the most complex app, Avanti Marketing is ready to amplify your Facebook presence.
 
 

  MOBILE OPTIMISATION

Mobile-optimization is no longer a choice – it’s a must. As people read their emails, use social media, and shop using their mobile device, they expect to seamlessly access your website whenever they want and wherever they are. The mobile phone is not only connecting the world, it’s revolutionizing transactions and bringing positive economic effects to our society. Avanti Marketing will make sure your customer is a mobile-powered customer.
Website Design

Website Design

YOUR DESIGN CAN SINGLE HANDEDLY DETERMINE WHETHER YOU SUCCEED. SO SUCCEED.

Luckily, here at Avanti Marketing our eyes are well-trained and we know exactly when to go big and when to go back to basics. We create original and dynamic designs that capture the voice of your brand. Whether we’re designing for online, offline, or a galaxy far far away we get your message out there in visual form.

  WEBSITE DESIGN

A well-designed website can set you apart from your competitors. We know it is not just about creating a website that is pleasing to the eye, we strive to impact your business by developing a design that will significantly improve your marketing results by increasing your conversion rates and driving more business. By utilizing engaging visuals, structured usability approaches, and advanced web technologies, Avanti Marketing will successfully connect you with your audience.

  GRAPHIC DESIGN

Brands are becoming more and more visual as a result of emerging image-driven networks, and it is more important than ever to create and publish powerful visual content. We’ll help you determine what kind of visual content works for your brand, and prepare your brand to benefit from compelling visual content utilizing photos, infographics, slides, cartoons and more. Avanti Marketing is experienced in developing new branding concepts, logos, annual reports, brochures and collateral materials.
 

  COPYWRITING

Top copywriting services and strong content strategy create attraction, action and conversion. Messy, unpolished copywriting makes even a beautiful site look sloppy. Our copywriting services can make your voice heard through web copy, blogs, PR, call-to-action strategies, whitepapers, ebooks, conversion strategies, branding and more. We don’t just write it — we research the SEO keywords your business should be found for and incorporate those words and phrases throughout your copy. We analyze your competitors and your current copy to see which pages and what copy is working. We evaluate your site, your marketing and your industry to help you find a voice, a tone and a style that attracts and builds trust. And because we start from scratch, the copy sounds like it is written by a human, not a keyword generator.
 

  SIGNAGE

Good signage is a really important factor for any business, but especially for small businesses. Signage can help you distinguish yourself among your competitors in a really unique way. Small businesses can gain visibility and build brand recognition through effective signage which allows potential customers to quickly be introduced to your brand. Whether it’s logos, decals, banners, posters or beyond – Avanti Marketing will make sure your signage needs arrive on brand and on budget.
Branding

Branding

CONSUMERS ARE LOOKING TO CONNECT WITH YOUR BRAND. WE CAN HELP MAKE THAT CONNECTION POSSIBLE.

We will create a brand that is flexible, social, and most importantly – credible. By combining years of strategic experience with innovation and focus, we will build an influential and integrated brand experience based on your business needs and objectives. Avanti Marketing will prepare your branding to accommodate market trends and equip you with the assets you need in order to thrive in a consumer-controlled environment..

  MARKET RESEARCH

Before we hunt, we gather. Because you can’t do anything right unless you have the right information. That’s why Avanti Marketing starts with addressing your company and the needs of your customers in order to gain full awareness and understanding of the gaps in the relationship between the two. We’ll investigate the relationship between the emotional aspects of your brand and how the brand is seen by your customers and potential customers. The information collected during this process will provide us with all the pieces we need to complete the puzzle.

  NAMING

Picking a name is a daunting task. Picking a name that effectively and concisely communicates the meaning behind your brand or product, even more so. You need a name that effectively conveys your unique value proposition and the nature of your service or product. We will breed a name that is rooted locally but can grow effortlessly as you grow your business. We understand the substantial impact the name will have on how your services are perceived.
 

  LOGO & IDENTITY DESIGN

It’s important to understand that identity design is not your brand, and your brand is not your identity design. Your identity is represented by the visual aspects that form part of the overall brand. We know how to create an identity that stands out and is strong enough to support the brand as a whole. Whether we are given strict guidelines or creative freedom, we will confidently craft an identity that can easily be applied throughout a variety of channels.
 

  BRAND GUIDELINES

Your customers will be influenced by your writing style and presentation. The way you communicate is crucial to how you are perceived as a brand. It is our job to make sure your voice is not only heard, but that it is a voice your customers want to hear. We will design the appropriate guidelines for your brand to help you be consistent across all channels. Our brand guidelines include fonts, spacing, tone of voice, copywriting, imagery, colors, and layouts.